The Philippine Franchise Association (PFA) on Friday kicked off its largest regional franchise expo, “Franchise Negosyo Para sa Region VII (Cebu),” at SM Seaside City Cebu, targeting aspiring entrepreneurs and established business owners across the Visayas.
Held at the Mountain Wing Atrium from August 1 to 2, the two-day event features over 60 exhibitors and more than 200 brands, ranging from food and retail to service-oriented franchise opportunities.
Organized as part of the PFA’s regional expansion strategy, the expo serves as a one-stop platform for learning, networking, and exploring investment-ready franchise models.
“Cebu’s sustained economic growth and its position as a gateway to the Visayas make it an ideal location for franchise expansion,” said Kenneth Lim, PFA Director for Central Visayas.
Participants can attend free seminars, including “How to Invest in the Right Franchise” for first-time investors, and a forum on “Expanding Your Business Through Franchising” featuring top PFA member franchisors.
A separate paid seminar on “How to Franchise Your Business” will be held on August 2 at the Summit Galleria Hotel for businesses ready to scale via franchising.
PFA will also conduct a closed-door “Kamustahan” networking event on Saturday for its Cebu-based members and national officers to discuss regional growth strategies and ongoing support programs.
Admission to the expo is free. Organizers expect strong turnout from both local and regional entrepreneurs, as interest in franchising continues to rise amid a post-pandemic shift toward resilient business models.
CebuBusinessNews.ph
