Filipino Homes founder Anthony Leuterio is calling on the Department of Tourism (DOT) to expand its global promotional efforts to position the Philippines not only as a tourist destination but also as a long-term investment and residency hub.
“The country offers world-class attractions, but we’re not telling that story loudly or consistently enough on the international stage,” Leuterio said. “We must shift from attracting just transient visitors to cultivating global investors and long-stay residents.”
Leuterio, who is based in Cebu, emphasized the critical role of the real estate sector in this strategy, noting how private developers have turned local communities into vibrant and livable areas.
“Real estate companies are building more than infrastructure—they are also showcasing the Philippines as a premier place to live, invest, and visit,” he said.
He pointed out that despite the country’s rich natural and cultural assets, it continues to lag behind regional peers in tourist arrivals, partly due to weak marketing and a lack of coordinated messaging.
“Competing destinations like Thailand, Vietnam, and Indonesia have long invested in cohesive, well-funded campaigns that highlight their global appeal. The Philippines must do the same, with a fresh approach that integrates tourism with investment promotion,” he added.
In a Facebook post, Leuterio urged the DOT to work more closely with the private sector—particularly real estate and hospitality groups—to present a unified narrative of the Philippines globally.
“Tourism is the lifeblood of our economy. But without strong coordination between the government and key industries, we risk falling short of our full potential,” he said.
He also recommended stronger international campaigns, incentives for tourism-linked businesses, and the development of integrated tourism corridors that combine infrastructure, real estate, and leisure offerings.
“This is a national project. With the right policies and united effort, the Philippines can become not just a dream destination, but a thriving hub for global tourism, investment, and inclusive growth,” Leuterio said.
CebuBusinessNews.ph
